Analysts
We have worked with analysts from a number of sectors. Their English is usually advanced, and they want it to be near native – or even better! As one of our students said: “I don’t want to be at a disadvantage when I’m pitching against someone from the UK”.A major part of what we do is to build on the passive language they gain from extensive reading, and expand their active vocabulary – helping them to go beyond the “safe” language they will tend to fall back on. To achieve this, we take key terms or concepts in their work, analyse all the ways these concepts can be expressed, and then use case studies as the basis for intensive practice. Typical areas are:
- Market position
- Growth, development and change
- Recent performance
- Investment potential
- Prediction and projections
They will often need to write a lot in English – and
write with speed and confidence. The techniques we
teach include:
- Comparing and contrasting
- Summarising skills
- Use of softeners and intensifiers
- Effective bullet-pointing
- Using ‘buzz’words ….
- … but avoiding cliché